Personalising creative drives more effective results for brands. By delivering dynamic ads brands can serve unique creative that is tailored to listeners in real-time based on multiple data points. In Australia, Deliveroo used Dynamic creatives serving 46,000 different creative combinations, with the content of the ads determined by location, time of day, weather, day of the week and local restaurant supply.
Personalising creative drives more effective results for brands. By delivering dynamic ads brands can serve unique creative that is tailored to listeners in real-time based on multiple data points. In Australia, Deliveroo used Dynamic creatives serving 46,000 different creative combinations, with the content of the ads determined by location, time of day, weather, day of the week and local restaurant supply.
